What Is a Window Film

What Is a Window Film?

As essential as windows are for keeping a space ventilated and well-lit with natural light, they also pose certain drawbacks. Sometimes, the glare from the sun as well as UV rays enter through windows and the room inside becomes warmer than it needs to be. If you don’t have shades or curtains, it could also compromise your privacy.

Thankfully, window films can limit these hazards considerably.

A window film is a one-stop solution to a lot of these issues and is extremely popular among homeowners across the world. The window film market is projected to grow at a compound annual growth rate of 5.2% by 2030 which illustrates how popular and essential they are.

So let’s explore what is window film and why it’s so popular!

About Window Films

What is window film? A window film is a thin, self-adhesive, layered material that’s often made from vinyl, polyester, or polyethylene terephthalate (PET) and treated with reflective coatings. 

Some window films are clear or transparent while others have pigments or dyes added to colorize or darken the film. A metal or ceramic coated layer is also included to reflect or absorb energy while a hard, clear coat makes the window film durable and resistant to scratching. 

Typically installed on the interiors of a glass window, window film is designed to block glare, heat, and UV rays while still enabling natural light to pass through. It is extremely beneficial as it helps prevent energy transfer, reduces fading, enhances privacy, and can add a decorative element to your windows. 

How Does Window Film Work?

Now that we’ve answered, “what is window film?”,  it’s time to find out how they work. 

A window film is a self-adhesive film with multiple layers that filter out the heat, UV rays, and glare from the sun’s rays. Depending on the window film you get, some may be darker and lighter but many window films don’t block your view while still allowing a certain amount of natural light to pass through them.

One of its most useful functions is blocking out glare and UV light. This is achieved due to the different types of coatings applied to the layers of the film. Some are reflective coatings that block or reflect excess light while preventing heat from entering interior spaces while others have dyed coatings that absorb solar energy and UV rays. 

Once the film is applied to a window, it helps reduce the transfer of energy, making the room inside better insulated and more comfortable.

Window film can also help protect the glass on a window from damage and scratches. Its protective layer can be easily removed and replaced in case it is defaced. It also helps hold the glass together in case it breaks, reducing the risk of injury. This is because the film prevents the glass from snapping off and falling, keeping it in place until the homeowner is able to remove and replace it. Should it crack, the glass does not shatter or break completely, reducing the dangers associated with damaged glass.

What Are the Different Types of Window Film?

There are all kinds of window films available based on coatings and the features you need. 

Here are some of the most popular types of window film styles you can choose from, for the perfect blend of privacy and style:

Boho Chic 

Inspired by artists who believed in the value of creativity, boho interior decor and design gained momentum in Paris in the 19th century. Boho chic design is fun, carefree, and extremely pretty in a unique way.

This design style typically incorporates a relaxed but eclectic mix of patterns that encompass all kinds of themes, including florals, abstracts, and geometric designs. 

Our boho chic window film collection has been curated to give you a cool Cali vibe no matter where you place the films. With Stick Pretty’s beautiful patterns, you can add a touch of boho charm to your home decor without overpowering it. Enjoy wonderful designs, more privacy, and elevate your home’s style quotient!


Some designs are evergreen and never go out of style. Stick Pretty’s classic designs are elegant and timeless regardless of the latest trends that come and go.

Once applied, you won’t want to switch these films out anytime soon. They include simple yet stunning aesthetics that can match a wide variety of interiors. 

Whether you’re interested in minimal designs or prefer bold and eye-catching styles, you’ll find a design that’s perfect for your home in our collection.


Contemporary designs are most coveted by those with a penchant for adding abstract artistic elements to their homes. The hallmarks of our contemporary window film collection are its intriguing geometric shapes, clean lines, and interesting themes. 

These window films can create an artistic statement on your windows, acting as a wonderful backdrop, or simply blend in beautifully with your decor to give it a subtle upgrade.

No matter where you use them, they’ll give your space a charming modern appeal that you will love looking at. It’s an effective way to make your space feel brand new without investing too much time, money, and effort. The privacy factor is simply an added bonus when you consider its aesthetic appeal!


Mid-century is known for its clean lines, beautiful graphic shapes, and artistic motifs that add elegance, intrigue, and charming details to your living space.

Our mid-century modern window film collection features some of the best representations of this popular style. You get privacy and a more interesting space all in one go. 

The intricate details, artistic use of negative space, and the blend of flowy and sharp lines create a truly amazing set of decorative privacy window films. 

These have been thoughtfully designed to complement all kinds of spaces. They’re an effective way to transform your space in minutes while providing privacy without blocking natural light.

Nature Style

Natural elements such as flowers, leaves, and trees help create a sense of peace, tranquility, and calm in any space. That’s why our nature window film collection is such an appealing option for those looking to incorporate nature-inspired elements into their home.

Flowy lines, interesting shapes, and different types of natural elements all come together to create a collection that is meant for everyone. No matter what your personal style is, you’re sure to find a window film that beautifies your interiors.

Nature is a timeless muse and this collection includes pieces that reflect all its different aspects — from playful and fluid to quirky and sharp. So, you can increase the privacy in your home while also making it more connected with the outdoors!

What Types of Windows Can You Place Window Film On?

Window film can be easily applied or installed on most types of windows, including single and double-pane windows, as well as tempered and laminated glass. However, some types of window film may not be recommended for certain windows such as insulated windows, or those with certain types of coatings. This is because the window film may affect the performance of these windows and hinder them from functioning as they should. You must therefore ensure that your windows are appropriate for window films to be installed on.

How to Properly Install a Window Film

Window films are relatively simple to install if you have basic DIY skills. To install a window film, here are some basic steps to follow:

  • Thoroughly clean the windows before applying window film.
  • Measure the window accurately and cut the film according to the dimensions of your window.
  • Cover the window in a solution of soap and water to make the window film easier to adjust and apply.
  • Place the window film in line with the window. As you do so, get rid of any air bubbles, then let it dry in place. To force moisture between the glass and film out, you can wrap the plastic card that came with your installation kit with a microfiber cloth and use it to push out the soapy water. 
  • Make sure the window is clean by giving it a final wipe. You should notice the film begin to stick within 30 minutes after application. The film will be fully attached four to eight days after.

Keep in mind that you may need a helping hand if you have a large window. If you’re not familiar with how to apply window film, you may also want to hire the services of a professional installer to help you out.

Final Thoughts

Window films can be an extremely effective way to transform your space without investing a lot of time and money, especially if you opt for decorative, privacy films. You can also save on electricity bills as window films are energy-efficient solutions for temperature control. They also offer protection against intruders while shielding you and your home from UV damage and glare.

If you’re looking for window films, Stick Pretty has everything you need!

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